Conference | Tallinn Music Week


TMW 2019 conference took place at the Estonian Academy of Arts and explored the impact of arts on economy.

Besides addressing various music-related topics from practical industry ABC and the interplay of music and film to inspiring popculturology talks about artistic pursuit and challenges of alternative futures, the conference examined the impact of creativity on economy within diverse and gender-balanced expert panels. Topics around meaningful cityscapes and sustainable development formed the basis for discussions around innovation driven societies.

For the first time the TMW conference was hold in cooperation with Estonian Academy of Arts (EKA) in the brand new building of the academy in the Kalamaja district, the vibrant new cultural centre of North Tallinn.

Take a look at TMW 2019 conference programme.

TMW Conference 2019: The Impact of Arts on Economy

Friday, 29 March
Estonian Academy of Arts


Conference Opening
9:30 – 10:00 Opening reception at the atrium
10:00 – 10:30 Conference opening at the auditorium

Welcome speeches by:
Mart Kalm, Rector of Estonian Academy of Arts
Robert Pajos, CEO of Telia Estonia
Helen Sildna, Founder of Tallinn Music Week
Kristin Siil, student activist, organizer of Climate Strike #FridaysforFuture in Estonia

10:30 – 10:45
Opening address by Malcolm Garrett: “Brexit Is Over! If You Want It”

Something of a legend in British graphic design, Malcolm Garrett declared  “Brexit Is Over! If You Want It” on the cover of The New European in Dec 2018. In homage to the iconic “War Is Over! If You Want It” poster by John Lennon and Yoko Ono, Malcolm appropriated the news board design with a new slogan. In the referred issue of the weekly newspaper aimed at the 48% of people that voted to remain in the EU, Yoko Ono herself gave consent for the design to be used on the cover.

Malcolm cut his teeth designing landmark artwork for bands such as Buzzcocks, Magazine, Simple Minds and Duran Duran. He has also become a key figure in the evolution of the sector, developing pioneering work in the digital space, and founding the annual Design Manchester festival, which is committed to ensuring the industry’s voice is heard as the country charts its future outside the European Union.

10:45 – 11:45 Break in main room

11:45 – 13:00
Focus Panel: The Impact of Arts on Economy

What is the business case of investing into culture? The direct benefits for public and private sector. How to turn this around from “supporting” into “investing” for the mutual benefit of companies and the society?

Discussion panel:
Indrek Kasela, Director of PRFoods, co-founder of Temnikova&Kasela Gallery
Katre Kõvask, CEO of FARMI Piimatööstus
Piret Mürk-Dubout, CEO of Tallinn Airport
Katrin Isotamm, Head of Communications at Telia Estonia
Margus Sameli, Director of the Estonian Tourist Board, Enterprise Estonia
Juko-Mart Kõlar, Estonian Ministry of Culture

Paulina Ahokas, CEO of Tampere Hall, member of the Finnish Arts Council and the Board of Finnish Broadcasting Company YLE
Jorma Sarv, Founder and Partner at Creativity Lab

13:30 – 14:00
The Arts, a Driver of the Economy
Helsinki’s strategy to build its competitive edge upon culture
Interview with Gunvor Kronman by Neeme Raud

Gunvor Kronman has put arts in charge of economy in the Finnish capital Helsinki. Having extensive experience of leadership and international assignments, she is currently the CEO of the Swedish-Finnish Cultural Centre Hanasaari, the CEO of Konstsamfundet, and the owner of the modern Amos Rex museum. She has also held central positions nationally and internationally across all sectors; private, public and third sector alike during the past 20 years. The cultural projects in Helsinki where Gunvor has been involved have significantly changed the way the Finnish capital lives.

Followed by keynote presentations:

14:00 – 14:15  
The architectural vision of Oodi library by Samuli Woolston, partner at ALA Architects  

14:15 – 14:30
The architectural vision of Estonian Academy of Arts (EAA) by Koit Ojaliiv, architect and partner at Kuu Arhitektid 

14:30 – 14:45 The story of Amos Rex by Elsa Hessle, Head of Education at Amos Rex

14:45 – 15:00
The story of Fotografiska’s global success by Fredrik Andersson

15:00 – 15:30
Q & A with Gunvor Kronman, Mart Kalm, Fredrik Andersson, Samuli Woolston, Elsa Hessle

15:30 – 16:00

16:00 – 17:00
The Man with the Golden Run: Barry Adamson interviewed by Ingrid Kohtla and Richard Foster

Musician, composer, writer, photographer and filmmaker Barry Adamson has had a fascinating and diverse career. From post-punk to film scores, he has enlivened British music for decades – from playing bass in the influential Manchester band Magazine and in Nick Cave’s bands, and forging his own highly acclaimed solo career with a series of “film noir meets dark comedy“ albums, including the Mercury Music Prize nominated Soul Murder, and Oedipus Schmoedipus, featuring luminaries like Jarvis Cocker and The Associates’ Billy McKenzie. Adamson’s ability to tell a story with music has also led him to work with some of the film industry’s most intriguing mavericks like Derek Jarman, David Lynch, and Danny Boyle. TMW’s head of comms Ingrid Kohtla and music writer Richard Foster will find out what does it take to be one of contemporary music’s continual agitators.

16.00 – 16.45 ME Mentoring session with Angela Dorgan (First Music Contact, CEO)

Thematic focus: in this session you can ask Angela about how to develop your career as a self-managed artist and when do you need to start including partners like managers, labels. And – when you’re ready – how to find the best partners for you, approach them and reach mutually beneficial deals and arrangements.

Angela Dorgan is the CEO of (FMC), the Arts Council funded national resource organization for musicians which run the Irish Music Export Office, the online music portal and the annual music industry showcase Hard Working Class Heroes festival FMC also developed and co run the Creative Industries course at DCC LEO ” Start your Own Music Business”. Angela has a Masters Degree in Sociology from UCC and believes that Arts and Culture are an essential part of the life of every citizen. Angela has contributed regularly to RTE radio arts show Arena and was briefly a reporter for RTE1 TV’s The Works. Angela is a member of the WH Olgivy Culture Collective collective/ She is Chair of the the National Campaign for the Arts in Ireland and is a founder member and board member of the European Music Exporters Exchange EMEE. She also played the drums. Badly. (her words). Music and Arts are a big part of Angela’s life and in her role at FMC she is instrumental in helping up and coming Irish bands by providing a free information and advice resource for musicians at any level, as well as an infrastructure to develop their careers and international reach.

17:00 – 18:00
Welcome to Estonia reception at Estonian Academy of Arts atrium hosted by e-Residency, Startup Estonia. Welcome speech by President Kersti Kaljulaid

Room 501

11:00 – 11:45
Future media

The media landscape has completely changed. New era of digital marketing is closely connected to content sharing platforms. Telcos, streaming and sharing is the new radioplay or breakfast TV. Or is it not?

Introductory presentation by Lumi Vesala (Telia) on new trends in the media market

Lumi Vesala, Content Manager at Telia Finland
Ashraf El Gamal, Strategic Partner Manager, Artist Development, YouTube
Amanda Freeman, Founder of Freeman PR
Rokky, musician

Moderator: Anna Hildur Hildibrandsdottir, Producer and Co-founder of Tattarrattat

The panel will be followed immediately by  discussion “Can I really make date work for my music”, that will add another angle to the story.

Two sessions will be joined together by a brief provocation from Jake Beaumont-Nesbitt, Executive Director of IMMF.

11:45 – 12:45
Can I really make data work for my music?

All platforms create vast masses of data and music industry is learning fast to leverage that to its advantage. Or so it seems. Let’s zoom in to the various ways digital platforms offer user data to the creators and their representatives (managers, labels, publishers etc). What is available, in what format and packaging? What kind of analytics services are offered to the creators via DSPs directly, YouTube, social media platforms, but also digital distributors?

The session will open with a brief provocation from Jake Beaumont-Nesbitt, Executive Director of IMMF, setting out the damage to the music industry of its Data Gap

Ashraf El Gamal, Strategic Partner Manager, Artist Development at YouTube
Turo Pekari, senior advisor in innovation and discovery at Teosto
Kristin Grant, President of Westcott Multimedia

Moderator: Erik Gossas, Partner Relations and A&R at United Screens Music

13:00 – 14:00
Operators Manual: John Robb in conversation with Malcolm Garrett

Perhaps the most iconic of all the graphic artists who redesigned and restyled record covers and graphics in the punk and post punk era artists like Buzzcocks, Magazine, Duran Duran, The Smiths, and numerous others, Malcolm Garrett changed the world we live in as much as the music around him. He was Art Director for the influential 80s style magazine ‘New Sounds New Styles’, and established the pioneering digital agency, AMX in 90s, working for Britpop era stars such as Oasis, Pulp,and Spice Girls. His stark style and eye for space and colour and bold and daring art has made him a must go to artists across many different disciplines from the seven inch single to his pioneering work with digital and he is still at the front-line of style redefining the way we see the world. TMW will witness Malcolm in conversation with fellow Mancunian punk and journalist John Robb about his iconic artworks.

14:00 – 14:30 Check my Sleeve: 7″ art reviewed by Malcolm Garrett

Iconography related to the music needs to be visually charged, therefore it’s worthy to judge a  record by its cover. Malcolm Garrett who has designed some of the most iconic record sleeves of all times, will do exactly that, assessing the imaginary 7″ sleeve art that the students of the Estonian Academy of Arts have designed for the selected artists from TMW 2019 line-up.

14:40 – 15.20
Interview with Jimi Tenor by Paulina Ahokas

What does it take to remain an eccentric beyond current trends? That will be revealed in the artist talk with renowned Finnish musician and composer Jimi Tenor. Saturated with black humour and a romantic tone, Tenor has never settled for the traditional role of a pop artist. His output has been described as the musical equivalent of Andy Warhol for his ability to combine spontaneous silliness and shameless glamour. Tenor’s artistic approach has always been typically Finnish: technically practical and saturated with humour.

15:30 – 15:45
Keynote presentation: Music in the city. How Moscow legalized underground performers by Evgeniya Cherkashina

15:45 – 16:30
How Not to Run a Club? Measuring the New Nightlife Economy

We are well familiar with the internationally famous nightlife capitals and with the positive impact their nighttime tourism has on the cities overall economy. Cities like Berlin and Amsterdam recognise that part of the culture as they note and notice more traditional segments and their authorities also find ways on how to innovative the support system of the nighttime culture. But how about these venues and promoters who are ahead of their governments? How do you drive a progression inside of a backsliding system? What does it mean when the initial desire to run a nightclub needs to transform into politically and socially loaded role of lobbyist and an activist? We speak with club owners who come from cities that have very different approaches on freedom, regulations and philosophies of the future.

Tato Getia, Founder, Manager, Promoter of Bassiani
Elena Natalie, Founder of HALL
Vidmantas Čepkauskas, Creative Director of Opium Club
Koen Ter Heegde, Booking Agent & Label Manager at WORM and Yugofuturism
Alexander Ionov, Promoter and Founder of Ionoteca Club

Moderator: Natalie Mets, Co-founder of IDA Raadio


10:40 – 11:40
Next generation of indie labels: what other genres can learn from the electronic scene

From YouTube to global record label, from delivering music for the gaming community to breaking Alan Walker as world renowned DJ and artist – what can other genres learn from the electronic scene? Youtube-based labels like NoCopyrightSounds (NCS) and Future House Music (FHM) reach 20 millions of subscribers online and are able to translate YouTube views into DSP payed streams and downloads. With a copyright free policy within YouTube, the music of NCS is being used by thousands and thousands of influencers across the world. Breaking new talents and working closely with the latest influencers, what can other music genres take away from these forward thinking and groundbreaking independent labels lead by the next generation of entrepreneurs?

Daniel Lee, Label Manager of NoCopyrightSounds
Gino van Eijk, Co-Founder & Strategic Director at Future House Music
Katja Vauhkonen, Label Manager at Fullsteam Records
Sarah Stam, Label & Artist Manager at Set the Tone

Moderator: Marc Brown, Founder of Byta

12:00 – 12:45

How to best work with your distributor: a focus on online marketing campaigns presented by The Orchard





The landscape in music has changed dramatically with the onset of the digital age. Artists and managers have so many of the tools they need to grow their fanbase at their fingertips – it’s just a question of working with the right partner. Learn what a key partner a digital distributor like The Orchard can be and get inspired by some case studies of digital marketing campaigns that have both launched new artists’ careers and grown fan bases globally.

Magdalena Jensen, Regional Label & Marketing Consultant for Poland and the Baltics at The Orchard
Ania Kasperek, Regional Label & Marketing Consultant for Poland and the Baltics at The Orchard

13:00 – 13:50
Live music scene in Estonia

The live music scene in Estonia is vibrant with many small festivals and a few really big ones entertaining about 1,5 million visitors per year. The venue scene is also developing in a brisk pace. While some really cool ones have disappeared, other ones are opening doors, and not only in Tallinn. How does Estonian live market work? What are the best opportunities for gigs in different genres of music in Estonia and how do you book one? Also, what are the challenges to keep in mind and reasonable strategies when planning a tour across or through Estonia? Come and hear it from the locals.

Andres Tölp, Promoter of Tempel (Pärnu)
Marii Reimann, Programme Manager of Intsikurmu Festival
Karl Sirelpuu, Production/Tour Manager at Made In Baltics Entertainment
Luke Teetsov-Faulkner, Co-Owner of Sveta Bar (Tallinn)

Moderator: Salla Vallius, CEO of LiveFIN

14:00 – 15:00
Finest Sounds: Japanese music market from live to sync

Japan is the second largest music market in the world and the gateway to Asia. It’s also the most unique music market in the world. Join us at a session with high-level professionals of Japanese music scene working on international scale to get an insight on the live and sync side of Japanese music market.

15 minute presentations:

“Producing international culture & music events in Japan” by Atsuko Yashima, Executive Producer at NHK Enterprises Inc
Junichi Harada, CEO of Visualnotes Inc, Montreux Jazz Festival Japan
“Sync in Japan” by Seiya Matsumiya, CEO & Music Supervisor at Black Cat White Cat Music

Moderator: Riku Salomaa, Head of International at Music Finland

15:15 – 16:15
Finest Sounds: Publishing, pitching and sync in Japan – breaking into the co-writing and sub-publishing scene

In this session we’ll explore why Japan could be a feasible market for composers, songwriters and producers to collaborate with. We’ll look into the success stories of some of the Finnish publishers and talk about their long-term contact building in the region. This session wouldn’t be complete without stopping at some of the unusual practises that one will face going into the Japanese copyright and publishing scene.

Kenichi Seki, Creative Director and A&R of Nichion Inc
Seiya Matsumiya, CEO & Music Supervisor of Black Cat White Cat Music
Tommi Tuomainen, CEO of Elements Music
Ann Slangar, Managing Director at Sugarhouse Publishing

Moderator: Tapio Korjus, Founder of Rockadillo Records & Production

16:15 – 17:00
Finest Sounds final presentation of results

4th floor lobby

15:00 – 17:00
Hosted by Startup Estonia and e-Residency: speed-dating session to companies from Russia (by invitation)


13:00 – 13:45 Music Estonia Mentoring session with Sarah Stam

Sarah Stam, Artist & Label Manager at SET THE TONE / Future House Music

Thematic focus: in this session you can ask Sarah about how to develop your career or manage an artist within the contemporary electronic music scene, with special focus on digital marketing, branding and working with next generation YouTube labels.

Sarah Stam is an Amsterdam based music enthusiast who focuses on artist- and label management within the (electronic) music scene. Having worked for Spotify, Armada Music and the AEI Group in the past, she currently works under the umbrella of her own company Set The Tone. Working with YouTube labels like Future House Music and NoCopyrightsSounds amongst others, which operate at the forefront of independent label models, she has a focus working on marketing, branding and international relations. Furthermore, Sarah is closely involved with the global movement of SheSaidSo, stimulating a positive movement to encourage equality & diversity within the music industry, spearheading the Dutch department SheSaidSo.Ams.

14:00 – 16:00
Workshop: How to Sync? A Practical Workshop with Connie Farr and Dom Farley from ThinkSync Music and with Sophie Urquhart from Tin Drum Music

Participants of the workshop will be selected based on their submitted works. Each person can submit maximum of 2 tracks for each brief along with a short description why they think it works. The workshop accommodates a total of 12 participants whose works will be discussed in the session.


12:00 – 12:45
ME mentoring session with Mattias Albinsson, Agent of Headstomp Productions

Thematic focus: in this session you can ask Mattias about how does an agent work with an artist / management, when do you need an agent and then how to approach one.

Headstomp is an independent management and booking agency based in Stockholm, Sweden. Mattias Albinsson has been working as an agent/booker for 15 years mainly working with representing Swedish artists for Europe but also represents some foreign artists in Sweden. Mattias represents artists in genres like pop, rock, singer songwriter, jazz, electronical and experimental like Jennie Abrahamson, Tonbruket, Sophie Zelmani, Automatisme, Sumie, Albert af Ekenstam, Hey Elbow, Melby and more.

13:00 – 13:45 ME Mentoring session with Gino van Eijk

Thematic focus: in this session you can ask Gino about how to work with YouTube labels, such as FHM, how to pitch tracks and when could working with a YouTube label make sense for your career.

Dutchman Gino van Eijk is Co-Founder and Strategic Director at Future House Music. With his passion for music starting as young as the age of 11, the young entrepreneur has been busy producing beats, running indie labels and working on marketing all sorts of music for the major part of his life. At the age of 26 Gino knows his way around the electronic music scene, working on his own label Future House Music for over 4 years now with his partner Aart van den Dool, with the YouTube channel of 1 million subscribers. The New Age Label, built on the back of YouTube and their popular Facebook Group, continuously pushes the boundaries of modern day music distribution and marketing. With this, Future House Music offers a solid community for fans and artists within the house scene to grow, connect and celebrate everything the genre has to offer. From breaking international artists like Brooks, to hosting showcases and club shows around the world, the best is yet to come.

14:00 – 14:45 ME Mentoring session with Daniel Lee, Label Manager of NCS, UNIVUS – Label & Artist Management

Thematic focus: in this session you can ask Daniel about how to work with YouTube labels, such as NCS, how to pitch tracks and when could working with a YouTube label make sense for your career.

With a big passion for music and a determined mindset, the 22 year old Daniel Lee has been steadily building on his career since the age of 17. Launching his management company Univus back in 2015, the young entrepreneur has been supporting artists around the globe in their careers. Despite his age, Daniel has proven himself to be an all-round music professional, being asked for his views by media like Forbes and speaking on occasions like ADE and SXSW.

Joining UK based brand NCS (NoCopyrightSounds) in 2016, Daniel is responsible for all marketing, artist liaison and product management for the label, communicating directly with all commercial partners and artists. NCS started as an online YouTube community for copyright free music and has grown into a global label and brand, with over 20 million subscribers on YouTube today.

15:00 – 15:45 ME Mentoring session with James Barker, Director and founder of Mystic Sons PR

Thematic focus: in this session you can ask James about how he works with artists and labels, helping their releases get promotion in traditional radio and press, but also in online blogs – specifically in UK. You can also ask about how does Spotify Playlist Plugging work.

James is the director and founder of Mystic Sons, a Music Press and Radio company and online magazine based in London and has recently founded a new London-based Record Label called Silent Kid Records, focusing on Digital and Vinyl releases. Mystic Sons PR focuses on traditional National Press and Radio services in the UK, alongside Digital Marketing including Tastemaker Online blogging and Spotify Playlist Plugging.

Over the years James has history of working and developing artists such as Gary Numan, Ladytron, Squarepusher, Swim Deep, XXYYXX, Ladytron, Pendulum, The Bloody Beetroots, Daniel Johns (Silverchair), and Leftfield alongside Scandinavian artists such as Teddybears, Veronica Maggio, Jennie Abrahamson, Dolores Haze, Linnea Olsson, Flora Cash, Június Meyvant, Coucheron, Dominique Tey, Carl Louis, and Summer Heart to name a few.

James’ background is in Music teaching and lecturing at the University of Sunderland, supported with a complete Master Of Arts Degree in Music Business and Education.

16:00 – 16:45 ME Mentoring session with Hannes Tschürtz, Founder of Ink Music

Thematic focus: in this session you can ask Hannes about how to develop your career as a self-managed artist and when do you need to start including partners like managers, labels. And – when you’re ready – how to find the best partners for you, approach them and reach mutually beneficial deals and arrangements.

Hannes Tschürtz is the founder of the music agency and label Ink Music in Vienna, which books and promotes around 400 shows/year in Central and Eastern Europe. The company focuses on artist and career development and won numerous awards for its artists and work. Hannes is a regular consultant for several institutions and helped to create a Music Business Course at the University of Applied Sciences, Kufstein and the University of Music and Performing Arts, Vienna. He teaches Music Business, is a well booked speaker for music business events and a board member of the Austrian Music Fund. Writes articles on the music business for magazines and papers, is the co-owner of a ticketing start-up (NTRY Ticketing) and loves dogs.

Saturday, 30 March

Estonian Academy of Arts


12:00 – 13:00
See My Score: sound and music around the stories on our screens

Don’t miss our compelling film music panel, hosted by music writer / musician Zoë Howe and featuring film maker, composer and all round polymath Barry Adamson (whose music features in movies including David Lynch’s ‘Lost Highway’ and Oliver Stone’s ’Natural Born Killers’ amongst others), artists and film-makers Iain Forsyth & Jane Pollard (’20,000 Days On Earth’) and the music supervisor Lucy Bright, who has been in charge of the soundtracks for hits like “This is England ‘90”, “Assassin’s Creed” and “Marjorie Prime” as well as BBC/AMC series “McMafia” and the soon to be released “The Nest”. This is the perfect opportunity to learn more about the individual approaches of directors and composers when it comes to weaving sound and music into and around the stories on our screens.

Barry Adamson, musician, composer, writer and filmmaker
Iain Forsyth & Jane Pollard, artists and filmmakers
Lucy Bright, Music Supervisor at Music Sales

Moderator: Zoë Howe, writer, artist and musician

13:15 – 14:15
The Role of a Music Supervisor

Distinctive music supervisors Lucy Bright, Virpi Immonen, Janet Lopez and Jennifer Reeve shed a light on what is involved in their role. How they find the music that fits for the films and TV productions they are commissioned to do? Their relationship with composers and filmmakers and how they discover talent.

London based Lucy Bright has worked with artists like  Depeche Mode and Sonic Youth and overseen catalogues of Philip Glass and Nico Muhle in the past. Her current work includes The Nest starring Jude Law. Helsinki based Virpi Immonen has recently moved into music supervision alongside music management working the critically acclaimed animation, Moominvalley. LA based Janet Lopez was the music supervisor for 25-Emmy-Award-Winning HBO series Veep. Jennifer Reeves received 2016 Guild of Music Supervisors Award for the HBO series Bessie. Janet and Jennifer both work for one of LA’s leading music supervision companies Neophonic.

We will look at the importance of music within films and TV shows and get an insight into the creative process of music supervision.

Lucy Bright, Music Supervisor at Music Sales
Virpi Immonen, CEO & Manager of Fullsteam Management Oy
Janet Lopez, Music Supervisor at Neophonic Inc
Jennifer Reeve, Music Supervisor at Neophonic Inc

Moderator: Anna Hildur Hildibrandsdottir, Producer and Co-founder at Tattarrattat

14:45 – 16:00
Running a festival: a glamorous business or a survival game?

Keynote presentation by Jenni Kääriäinen: “Upgrading a festival with design thinking and artistic vision”

Artist and visual designer Jenni Kääriäinen has created an international career mixing high art with high-profile commercial productions. As an event designer Jenni has challenged Finnish “Slush Products” and “Slush Services” from the point of view of an event production: to advise the organisation what was possible in the frame of time, space, Finnish laws and budget. Jenni challenged teams towards good and feasible solutions, to check out that the big picture and story line were in balance, to give ideas a functional form and to create the look & feel of Slush. Now working as Tuska festival’s designer, she is ready to teach any festival promoter how to reach to the best action plan by considering multiple options and refining directions.

Followed by a discussion panel:

Is running a music festival a glamorous business of planning carefree weekends of “the best in food, art, music and adventure”… or a cutthroat survival game? There’s an oversaturation of festivals all over the world, and dozens have been cancelled just in the last year, whilst some never even get off the ground. Opening up on the panel moderated by TMW founder Helen Sildna is Keith Siilats from the team behind Fyre—the notorious “the greatest festival that never happened”—amongst other festival promoters. Helen herself will also share the trials and tribulations of the TMW festival.

Keith Siilats, logistics manager at Fyre Festival: What could have saved Fyre Festival from disaster?
Grimur Atlason, independent consultant and promoter: How to run a festival on an island-country of 300 000 people?
Helen Sildna, Founder of TMW:  How do develop, but not grow overhead, and keep the organization going
Jenni Kääriäinen, Visual Designer at Finnish Metal Events Ltd: Can design thinking reshape a business plan?
Ieva Irbina, Hanzas Perons, a music, performing arts, creative events venue, 7 years as managing director of Positivus Festival
Moderator: Helen Sildna, Founder of TMW

16:00 – 17:00
John Robb in conversation with Zoë Howe

Zoe Howe is one of the best music writers in the UK – with a series of books that have helped to redefine the art of writing she has told the stories of such iconic bands like The Slits and The Jesus And Mary Chain whilst her latest book on Poly Styrene will finally get to tell the story of one of punks most complex and fascinating characters. She has also branched out into fiction and is herself an engaging presence full of words and life.


(second hall)

10:30 – 11:30
Make It Big! Manager: hobbyist or executive?

As the “professional” industry converges around developing artists, brands and fanbases, and independent artists like Chance the Rapper become bigger, the job of managing an artists career is also… bigger.

More managers are needed. But is it a viable job, or just a high-risk “hobby”, juggling roles and cashflow until the big girls & boys take over? Can you go from organising the mailing list, and loading the van to sitting at a big desk, making big calls, and smoking a big cigar?

Mirza Radonjica, Owner of Prime Collective
Carina Sava, Artist Manager at Agentia de Vise
Hannes Tschürtz, Founder of Ink Music
Thea Zaitsev, Artist and Producer Management at Pieces of 8 Music / Tier Music

Moderator: Jake Beaumont-Nesbitt, Executive Director of IMMF

12:50 – 13:50
I’m so syncable! Myth-busting in the music synchronisation market

While sync makes up only fraction of the value of recorded music, it’s clear that with visual content production on the rise, the opportunities to sync tracks to a TV, trailer, film, commercials and other formats is increasing. With streaming revenues (that build slowly) making up most of most tracks value, a sync deal can offer a package of quick cash & promotion. More and more artists are describing their music as “syncable”. While the value of sync is real, the challenge for a track to be picked out of millions is a journey of rights clearances, licensing and, of course, relationships with sync agents and music supervisors. There’s a lot to know in addition to describing your music as: “syncable”. We’re asking for a reality check from a panel of established professionals.

Seiya Matsumiya, CEO / Producer of Black Cat White Cat
Monika Ignaczewska, Licensing Manager at !K7 Music
Connie Farr, Music Supervisor & Creative Director at ThinkSync Music
Nis Bogvad, CEO & Founder of Copenhagen Film Music

Moderator: Thea Zaitsev, Artist and Producer Management at Pieces of 8 Music

14:00 – 15:00
Gender Pay Gap Day. Let’s aim to not celebrate it?

On 2nd of April Equal Pay Day is reaching Estonia. Unfortunately there is a reason why later than elsewhere in Europe. It tells us that there are challenges we need to tackle. Music industry has witnessed a time of change when it comes to awareness on gender equality in the sector. Keychange has grown into a significant movement, was established in September 2014, and has a diverse international community, comprising of women from across all sectors of the industry – from tech to record labels, PR to management, and more. Festivals around the globe are taking notice and announcing more balanced line-ups. The press is following these initiatives closely. We show you some of the progress, statistics and results that have been accomplished in the music sector and we discuss how some of the good practices could be used more widely and what is the benefit of that for our societies and economies.

Keynote by Liina Kanter, Head of the Gender Equality Department at the Estonian Social Affairs Ministry

Liina Kanter, Estonian Ministry of Social Affairs, Head of Equality Policies Department
Kalle Palling, Member of the Estonian Parliament (Reform Party)
Vanessa Reed, Chief Executive af PRS for Music, Founder of Keychange
Paulina Ahokas, CEO of Tampere Hall, member of the Finnish Arts Council and the Board of Finnish Broadcasting Company YLE, founder of WOW Finland

Moderator: Maris Hellrand, international communications manager of Tallinn Music Week

15:10 – 16:10
How to Become a Hollywood Composer: Anna Hildur Hildibrandsdóttir interviews Sigurdur Finnsson

One of Iceland’s most prolifically creative musicians, composer/producer/multi-instrumentalist Jóhann Jóhannsson blurred the lines between genres — as well as the boundaries between his solo work, collaborations, and commissioned pieces — with an organic ease and generosity of spirit. In Iceland he was known for co-founding several indie rock bands and experimental arts group Kitchent-Motors, and being a member of Apparat Organ Quartet. Internationally he was best known as a film composer. He was nominated to the Oscars for his score in Sicaro and The Theory of Everything and won the Golden Globe Awards for the latter. Jóhannsson’s untimely death in 2018 was a huge loss to music, especially since his final score, Mandy, proved he was still finding new ways of combining powerful moods and innovative sounds.

Sigurdur Magnus Finnsson works for Redbird Music Management. He was a close collaborator of Johann Johannsson from 2014 and knows his journey from being in the experimental scene in Iceland to becoming a Hollywood composer.

16:20 – 17:20 Contemporary music market in Russia

You want to know about contemporary music market in Russia?  Join the panel: streaming, concert business, export and the next big things in Russia.

Diana Pashkovskaya, music editor (Yandex music)
Tanya Makarova, (RUSH initiative)
Zhenya Murodshoeva, manager (Oxxxymiron)
Boris Elatomtsev, (Zvezda club / JBC promotion)
Garry Gorelov (SO/Era Music)

Moderator: Stepan Kazaryan (Moscow Music Week, Bolb)


12:50 – 13:50
Ashraf El Gamal / YouTube workshop. Eelregistreerimisega, ME

14:00 – 13:50
Plaadinõukogu (eesti keeles)

Plaadid, need muusikakandijad, mis kunagi dikteerisid muusika müüki ja tarbimist, on nüüdseks paljude poolt sootuks unustanud. Lapsed imestavad poes, mis imeasjad need kassetid veel on. Ent leidub neidki, kes ei suuda plaatideta elada ning mõnede allikate kohaselt on viimane kontingent lausa tõusuteel. Nüüd, kui on möödunud umbes 10 aastat topeltrünnakust plaadimüügi maailmale, kui korraga tabasid seda nii majanduskriis kui ka internetitarbimise ülevõtt ning paljud suured müüjad sulgesid oma uksed, on tagasi tulnud iseseisvad müüjad. Samas teatas oma füüsilise poe sulgemisest Eestis kõige kauem tegutsenud plaadipood Lasering.

Kas siis ikkagi plaadimüük on tõusuteel? Kus leiavad end aina populaarsema vinüüli kõrval CD ja kasseti formaadid? Kui Lasering tunnistas keskuse kõrget rendihinda sulgemise põhjusena, siis kus on plaadimüüja koht tänapäeval? Mis rolli mängivad veebipoed, Discogs ja plaaditurud? Kus on kohaliku artisti prioriteedid oma muusika müügis ja kas tulevik kuulub striimimisele?

Toomas Olljum, Made In Baltics asutaja ja tegevjuht
Madis Nestor, asutaja ja omanik
Ahto-Lembit Lehtmets, Plaadituru asutaja
Aarne Valmis, Muusika Ladu OÜ juhatuse liige
Andra Jõgar, Bertus Baltics müügijuht

Moderaator: Sander Varusk, Terminal plaadipoe juhataja

15:30 – 17:00
Listening session

TMW Listening session invites to prick up your ears and listen to the selection of tracks by the artists that are performing at TMW 2019. The international juke box jury of journalists, tastemakers and all-round music professionals will judge the songs, by our talented performers …raw or polished – picking up the “gems” that need to be discovered at the festival.


Fergal Kinney (Clash Music)
Stefan Kazaryan (Moscow Music Week)
Ramunas Zilnys (LTR Opus)
Anika Mottershaw (Bella Union)
Kezia Cochrane (LiS)
Andy Jones (Focus Wales)

Moderator: Mart Normet, media expert


11:00 – 11:45
ME Mentoring session with Lucy Bright

13:00 – 13:45
ME Mentoring session with Jason White

14:00 – 14:45
Workshop with Kristin Grant

15:00 – 15:45
ME Mentoring session with Marc Brown

16:00 – 16:45
ME Mentoring session with Amanda Freeman


11:00 – 11:45
ME Mentoring session with Jennifer Reeve & Janet Lopez

13:00 – 13:45
ME Mentoring session with Daniel Spindler

14:00 – 14:45
ME Mentoring session with Michael Frohoff

15:00 – 15:45
ME Mentoring session with Georg Herlitz & Erik Gossas

16:00 – 16:45
ME Mentoring session with Nis Bogvad.

Take a look at the confirmed speakers.

15.03.2019 Pioneering designer Malcolm Garrett, “Finnish Warhol” Jimi Tenor, and the Fyre Festival’s pilot Keith Siilats revealed as speakers at TMW 2019 conference

21.02.2019 Polymath musician Barry Adamson, rock writer Zoë Howe, and arts leader Gunvor Kronman to speak at TMW conference

6.02.2019. Tallinn Music Week conference will look into the impact of arts on economy

Throughout the festival’s ten-year existence, the TMW conference has hosted numerous high-profile music industry experts and pop mavericks, including the founder of Sire Records Seymour Stein, influential managers Simon Napier-Bell, Petri Lunden, Edward Bicknell and Peter Jenner; artists-turned authors Viv Albertine of The Slits, John Robb of The Membranes, Bob Stanley of St Etienne, and acclaimed music critics like Simon Reynolds.

Since 2016 the TMW conference has expanded from music industry topics towards a wider social agenda, inviting speakers like the US-based entrepreneur and philanthropist Hamdi Ulukaya, gene researcher Lili Milani, MEP Julia Reda, a business angel from Silicon Valley Fadi Bishara and many other visionaries from different areas.

President of Estonia Kersti Kaljulaid / Kris Süld

“Coming to the content, what impressed me the most was the sensitively handpicked and designed conferences and talks. Most of them were quite distant from the formal and predictable talks and panels, which we all may experience dozens of times throughout the year without getting inspired. But the topics and panellists on TMW were straight-forward, authentic, challenging, honest, demanding and hesitant of falling in the trap to become posturing.”

– Ramin Sadighi (Hermes Records)

Ramin Sadighi (Hermes Records)

“Tallinn Music Week festival boasts one of the most diverse, inclusive, and eclectic lineups of any event in Europe, but music is simply one part of what they do. As a hub for progressive thinking, TMW conference includes panels on “Competing With Machines”, “Public Space and Democracy”, and “Design To Change Behaviour”, with delegates ranging from Harvard Professors to CEOs and entrepreneurs. new ideas and initiatives are shared and dissected, the air fizzing with energy.”

–  The Independent (UK)

The Independent (UK)